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Digital Marketing Training

01. Course Overview

Digital marketing as various and millions of techniques to improve and increase more profits. Basic thing for a digital marketer is to promote the business, brand, sales, goal conversion, increase clients and gain market share and lots. Digital marketing is done on social media platforms, email, mobile, google promotion, google optimization and Google AdWords. Digital Marketing is the best marketing process for the promotion of every website, brand and to analyze the output of this work by successful marketing campaigns and the use of google analytics. With the use of Facebook, Google AdWords, Twitter, Instagram, and all other social media platforms.

02. Why Digital Marketing?

Digital Marketing industry is booming all parts of the world. The year 2016 took the industry by surprise with over 1.5 million job opportunities in the Digital Marketing domain. The surveys conducted by several forums have predicted this number to grow with digitalization globally. Accessing the digital media is no rocket science. It is a piece of cake. The newest of users also take a maximum of few days to learn how to operate the digital media. This is purely because it is designed in such a user-friendly manner that its primary objective is to ease the operations for human beings, the reason why our mobile phones are now called smartphones.

03. Digital Marketing Training in Punjab

Our Trainers provide complete freedom to the students, to explore the subject and learn based on real-time examples. Our trainers help the candidates in completing their projects and even prepare them for interview questions and answers. Candidates are free to ask any questions at any time. Our trainer more than 7+ years of experience at industry level and have successfully trained more than 2000+ students in a year. We alwyas ensure that our students get strong theoretical & practical knowledge so that their skills get enhanced. 9t05 has also placed many candidates in large MNCs and some of its students are certified professionals with high grade. 9to5 is also well connected with hiring HRs in multinational companies. we also provide expert level subject knowledge and fully up-to-date on real-world industry applications. Our trainers have experienced on multiple real-time projects in their Industries and are working in multinational companies such as CTS, TCS, HCL Technologies, ZOHO, Birlasoft, IBM, Microsoft, HP, Scope, Philips Technologies etc

04. Job Scopes

​Digital Marketing has lot of scope in the online system. A person with a minimal to professional level of digital marketing knowledge can opt for following job roles.

  • SEO Specialist

SEO or Search motor improvement is a method for enhancing your site as indicated by the web index rules. Website streamlining is the base of advanced publicizing and has most extreme number of SEO employments around the globe. No site can perform well without essential web optimization systems usage.

  • Pay per click Expert

PPC or Pay Per Click is a lucrative model. Yahoo, Bing, Google and numerous other web goliaths utilizes this model to show your commercial on the best or will help you in expanding your scope on the Internet.

  • SMO Expert

No business can keep running without online networking today. To have a decent picture on Internet its essential to have a solid nearness via web-based networking media channels, for example, Facebook, Twitter, LinkedIn and so on.

  • Affiliate Marketing Professional

If you have a site having a direct activity than you can utilize member advertising. Many organizations like Amazon, Flipkart and so on will put their promotions on your site and you will get the commission for each item being sold through your site.

  • Digital Marketing Manager

The most in Demand position. For turning into a Digital Marketing Manager, you should have the information of the entire Digital Marketing.

05. Course Content

MODULE 1: BASICS of DIGITAL MARKETING

  • Introduction To Online Digital Marketing

  • Importance Of Digital Marketing

  • How did Internet Marketing work?

  • Traditional Vs. Digital Marketing

  • Types of Digital Marketing

  • Increasing Visibility

  • Visitors’ Engagement

  • Bringing Targeted Traffic

  • Lead Generation

MODULE 2: ANALYSIS AND KEYWORD RESEARCH

  • Market Research

  • Keyword Research And Analysis

  • Types Of Keywords

  • Tools Used For Keyword Research

  • Localized Keyword Research

  • Competitor Website Keyword Analysis

  • Choosing Right Keywords To The Project

 MODULE 3: SEARCH ENGINE OPTIMIZATION (SEO)

  • Introduction To Search Engine Optimization

  • How Did Search Engine work?

  • SEO Fundamentals & Concepts

  • Understanding The SERP

  • Google Processing

  • Indexing

  • Crawling

MODULE 4: ON PAGE OPTIMIZATION

  • Domain Selection

  • Hosting Selection

  • Meta Data Optimization

  • URL Optimization

  • Internal Linking

  • 301 Redirection

  • 404 Error Pages

  • Canonical Implementation

  • H1, H2, H3 Tags Optimization

  • Image Optimization

  • Landing Page Optimization

  • No-Follow And Do-Follow

  • Creating XML Sitemap

  • Robot.txt

MODULE 5: OFF PAGE OPTIMIZATION

  • Link Building Tips & Techniques

  • Difference Between White Hat And Black Hat SEO

  • Alexa Rank, Domain

  • Directory Submission

  • Social Bookmarking Submission

  • Search Engine Submission

  • Web 2.0 Submission

  • Article Submission

  • Image Submission

  • Video Submission

  • Forum Submission

  • PPT Submission

  • PDF Submission

  • Classified Submission

  • Business Listing

  • Blog Commenting

  • Citations

  • Profile link creations

  • Info-graphics Submission

MODULE 6: SEO UPDATES AND ANALYSIS

  • Google Panda,

  • Penguin,

  • Humming Bird Algorithm

  • Google Penalties

  • SEO Tools For Website Analysis And Optimization

  • Competitor Website Analysis And Backlinks Building

  • Backlinks Tracking, Monitoring, And Reporting

MODULE 7: LOCAL BUSINESS & GOOGLE MAPPING

  • Creating Local Listing In Search Engine

  • Google Places Setup (Including Images, Videos, Map Etc)

  • Search Engine Visibility Reports

  • Verification Of Listing

  • Google Reviews

MODULE 8: GOOGLE ADS OR PAY PER CLICK MARKETING (SEM)

  • Introduction To Online Advertising And Adwords

  • Adwords Account And Campaign Basics

  • Adwords Targeting And Placement

  • Adwords Bidding And Budgeting

  • Adwords Tools

  • Opportunities

  • Optimizing Performance

  • Ads Type

  • Bidding Strategies

  • Search Network

  • Display Network

  • Shopping Ads

  • Video Ads

  • Tracking Script

  • Remarketing

  • Performance Monitoring

  • Reports

MODULE 9: SOCIAL MEDIA OPTIMIZATION (SMO)

  • Social Media Optimization

  • Introduction To Social Media Networks

  • Types Of Social Media Websites

  • Social Media Optimization Concepts

  • Facebook, LinkedIn,

  • YouTube, Pinterest,

  • Hashtags

  • Image Optimization

MODULE 10: SOCIAL MEDIA MARKETING (SMM)

  • Facebook Optimization

  • Fan Page Vs Profile Vs Group

  • Creating Facebook Page For Business

  • Increasing Fans And Doing Marketing

  • Facebook Analytics

  • Facebook Advertising And Its Types In Detail

  • Creating Advertising Campaigns,

  • Payment Modes

  • Introduction To Twitter

  • Creating Strong Profiles On Twitter

  • Followers, ReTweets, Clicks,

  • Conversions, HashTags

  • LinkedIn Optimization

  • What Is LinkedIn?

  • Individual Profile Vs. Company Profile

  • Branding On LinkedIn

  • Marketing On LinkedIn Groups

  • Tools & Techniques

MODULE 11: GOOGLE WEB ANALYTICS

  • Getting Started With Google Analytics

  • Navigating Google Analytics

  • Real-Time Monitoring

  • Audience

  • Acquisition

  • Traffic Sources

  • Behavior

  • Content

  • Visitors

  • Live Data

  • Demographics

MODULE 12: WEBMASTER TOOLS

  • Adding site and verification

  • Setting Geo-target location

  • Search queries analysis

  • Filtering search queries

  • External Links report

  • Crawls stats and Errors

  • Sitemaps

  • Robots.txt and Links Removal

  • HTML Suggestion

MODULE 13: CREATING A NEW SIMPLE WEBSITE

  • Creating A Simple Website For Your Business

Contact Us

PR World Trade Center, 108, near bus stand, Jalandhar, Punjab 144001

Phone or Whatsapp

+91-7652933997

     

Email. info@proskillsinstitute.com

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